Preferred Travel Styles Among Chinese Travelers 2025

Chinese travelers overwhelmingly favor relaxation-focused trips, with 63% choosing rest and leisure as their ideal travel style. Health and well-being (13%) and culinary experiences (11%) follow at a distance. This strong preference for restorative travel is likely driven by fast-paced urban lifestyles, high work-related stress, and limited vacation time, making travel an essential outlet for recovery and balance. As a result, travelers are increasingly seeking serene environments, wellness-focused experiences, and slower itineraries that allow them to disconnect, recharge, and prioritize mental and physical well-being.