Ride-hailing services offer urban commuters and occasional travelers a flexible, on-demand alternative to traditional taxis and private car ownership, with direct benefits including convenience, cost transparency, and reduced parking pressure. In Portugal, understanding how men and women engage with these platforms helps operators and mobility planners allocate resources, target promotions, and design loyalty programs more effectively. Gender patterns in usage frequency reveal where demand is consistent and where growth opportunities remain untapped, particularly among infrequent or lapsed users who may respond to targeted incentives.
