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TGM Global Travel Survey 2023, TGM Research
"What are your favorite airline brand?"
Key Takeaways
Lufthansa stands as the most preferred airline among Germans, capturing 43.5% of the respondents' favor in a recent survey. This significant preference highlights Lufthansa's strong brand loyalty, likely due to its extensive network and reputation for reliability. Trailing behind, Condor and Ryanair garner 8.8% and 8.0% respectively. These airlines appeal to price-sensitive travelers, offering competitive fares and a wide range of destinations. Other notable mentions include Turkish Airlines, Eurowings, and Air Berlin. This diversity in preferences reflects the varied needs of travelers, from cost-effectiveness to convenience and additional services. For more on German travel preferences, visit insights on overseas travel plans, main consideration for international trip planning, and Germans' favored travel styles.
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