Top Lodging Preferences Among Global Leisure Travelers 2025

Value beats vanity. Globally, 40% of leisure travelers prioritize budget-friendly lodging. This is a proof that even in an era of luxury reels and hotel aesthetics, price still talks. Deluxe 3–4-star stays come next at 29%, suggesting that travelers aren’t chasing the cheapest option, but rather aiming for comfort without splurge.18% opt for exclusive premium hotels, revealing that high-end isn’t the default, even among those who can afford it. Villas, condos, and home rentals (9%) lag behind, despite the post-pandemic boom of Airbnb-like stays. Regional data shows this lean toward affordability is especially pronounced in LATAM and APAC.

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