Pet Care in Italy

A Majority Of Italians Have Pets

The survey reveals that 63% of Italians own pets, highlighting the significant role of animal companions in Italian households. This high ownership rate underscores the importance of pets in Italian culture and daily life. It also suggests a robust market for pet-related products and services, presenting opportunities for businesses in the pet industry to cater to a large and engaged consumer base.

Dogs And Cats Are Italy's Most Favorite Pets

Dogs (62%) and cats (54%) reign supreme as Italy's favorite pets, with fish and turtles following distantly. This preference for canine and feline companions aligns with global trends and reflects the adaptability of these animals to various living situations. The dominance of dogs and cats in Italian households indicates a strong market for specialized products and services catering to these popular pets.

Monge Leads Italy's Pet Food Market

Monge (24%), Purina, and Royal Canin lead Italy's pet food market. These brands' popularity suggests a preference for quality and established reputations. However, with 53% choosing other brands or not specifying, there's significant market diversity. This fragmentation indicates opportunities for niche brands and new entrants to capture market share by addressing specific pet needs or owner preferences.

Italians Trust Vets For Pet Care Advice

Veterinarians (63%) are the most trusted source of pet care information in Italy, followed by internet searches and pet stores. This reliance on professional advice underscores the importance Italians place on their pets' health. For pet-related businesses, partnering with veterinarians or providing expert-backed information online could be effective strategies to reach and influence pet owners.

Italians Prioritize Pet Health And Grooming

Veterinary services (79%) and grooming (27%) are the most utilized pet services in Italy. This high veterinary usage reflects a strong commitment to pet health, while grooming services' popularity indicates a focus on pet aesthetics and hygiene. These preferences suggest opportunities for businesses to expand or enhance these services, potentially bundling them with other offerings to increase value for pet owners.

Quality Matters Most In Italian Pet Food Choices

Italian pet owners prioritize quality, ingredient composition, and price when buying pet food. This focus on quality and ingredients over price suggests a willingness to invest in premium pet nutrition. For pet food manufacturers and retailers, emphasizing product quality, transparent ingredient sourcing, and nutritional benefits could be effective in attracting and retaining customers in the Italian market.