42% of Nigerians are pet owners.
Dogs top the list of most popular pets in Nigeria.
54% of Nigerian pet owners consider their pets to be friends.
21% of Nigerians prefer homemade pet food.
Veterinarians are primary sources of pet care information in Nigeria.
Pet Care Report in Nigeria 2024
Discover insights into Pet Care in Nigeria with TGM StatBox. Access our detailed report, including graphs and tables, to uncover the industry's trends.
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42% of Nigerians own pets, indicating a substantial pet ownership rate. This suggests an expanding market for pet-related products and services, reflecting changing attitudes towards animals in Nigerian households.
Dogs are the most popular pets (74% of owners), followed by cats, rabbits, and fish. This preference suggests a thriving market for dog-related products and services, with potential for specialized offerings.
54% of Nigerian pet owners consider their pets as friends, while 30% view them as family members. This emotional connection indicates a market receptive to quality pet care products and services emphasizing the human-animal bond.
Homemade food (21%) is the most popular choice for Nigerian pet owners, followed by Royal Canin and Pedigree. This preference for homemade food suggests a desire for natural, controlled diets. Brands could capitalize on this by offering products that align with the desire for high-quality, customizable pet food.
Veterinarians (64%) and internet searches (59%) are the primary sources of pet care information in Nigeria. Social media and other pet owners also play significant roles. This highlights the importance of veterinary partnerships and strong online presence for pet-related businesses. The high use of social media and peer advice suggests potential for community-based marketing and educational initiatives in the pet care sector.
40% of Nigerian pet owners make their pet food at home, while 33% purchase from supermarkets and 30% from convenience stores. Independent pet stores also play a significant role. This distribution pattern reflects a mix of traditional and modern shopping habits. For pet food brands, ensuring presence in supermarkets and convenience stores is crucial. The high percentage of homemade pet food in Nigeria suggests an opportunity for easy-to-use, locally-inspired commercial pet food products.
Nigerian pet owners prioritize quality (81%) and price (59%) when buying pet food. Ingredient composition and addressing specific pet needs are also important factors. Pet food manufacturers should focus on communicating the quality and health benefits of their products while maintaining competitive pricing. The emphasis on ingredient composition indicates potential for transparent labeling and natural ingredient-focused products.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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