Pet Care in Spain

Majority of Spaniards Have Pets

The TGM Pet Care survey reveals that 58% of respondents in Spain currently have pets. This majority suggests a pet-friendly culture where many people enjoy the benefits of pet ownership. The high percentage of pet owners may influence various sectors, from pet care industries to urban planning and housing policies, to accommodate the needs of pet-owning residents.

Dogs and Cats Dominate Spanish Households

Dogs reign supreme in Spanish homes, with 67% of pet owners having canine companions. Cats follow closely, highlighting a strong preference for these traditional pets. Other animals like turtles, rabbits, and parrots are present but in much smaller numbers. This data suggests a market heavily skewed towards dog and cat products and services, while also indicating potential growth areas for less common pets.

Single-Pet Households Most Common

Most Spanish pet owners have just one pet, while 25% have two. This trend towards smaller pet populations per household reflects urban living constraints or personal preferences. Only 7% of owners have more than five pets, indicating a niche market for multi-pet household products.

Royal Canin and Ultima Lead Pet Food Market in Spain

Royal Canin and Ultima are the top pet food brands in Spain. Purina follows at 14%, with its sub-brands also showing significant presence. This data reveals a competitive market dominated by well-established international brands. The diversity of choices suggests Spanish pet owners value quality and brand reputation.

Vets and Internet Drive Pet Care Knowledge

Veterinarians are the primary source of pet care information for 65.4% of Spanish pet owners, underlining the trust placed in professional advice. Internet searches follow at 45%, indicating a strong digital presence in pet care information sharing. Pet stores also play a significant role. This data suggests that a multi-channel approach combining professional, digital, and retail touchpoints is crucial for reaching and educating Spanish pet owners effectively.

Diversity with Local Flair

The most popular dog breed in Spain is the Mestizo (mixed breed), followed by German Shepherds and Labrador Retrievers. This diversity reflects a mix of international favorites and local preferences. The high percentage of mixed breeds suggests a potential focus on adoption or rescue dogs.

European Shorthairs and Domestic Cats Popular

European Shorthairs lead cat breeds at 12.8%, closely followed by Domestic Short Hairs. Siamese cats are also popular at 9.7%. The high percentage of mixed breeds (Moggy) indicates a significant presence of non-pedigree cats. This data suggests that Spanish cat owners appreciate both specific breeds and mixed-breed cats, potentially influencing marketing strategies for cat products and services to cater to a diverse feline population in Spain.