Travel Behavior in Spain

High Demand for International Leisure Travel

With 66% of Spanish travelers planning international leisure trips in 2024, the appetite for outbound tourism is undeniable. This inclination reflects a growing enthusiasm for exploring diverse destinations and cultures, creating a promising landscape for tourism operators aiming to capture this demand.

Cost and Culture Shape Travel Choices

Affordability and cultural immersion emerge as defining factors in travel planning for Spanish tourists. While 42% focus on cost, 30% prioritize local cultural experiences, revealing a preference for meaningful journeys that balance value with enrichment. Moreover, the preference for relaxation and discovery is evident, with 86% seeking these types of trips. Health and wellness travel, chosen by 42%, further indicates an increasing interest in restorative experiences that cater to physical and mental well-being.

The Rise of Independent Travel Planning

Spanish travelers are increasingly taking charge of their itineraries, with 58% preferring to plan trips independently. This shift suggests a desire for greater control, flexibility, and personalization in their travel experiences. Cultural and gastronomic activities are the most sought-after (65%), followed by beach outings (48%) and shopping (45%). These preferences highlight a blend of exploration, leisure, and indulgence that appeals to a wide range of interests.

Accommodations: Striking a Balance Between Comfort and Cost

When it comes to lodging, Spanish travelers demonstrate a practical approach. A significant 43% opt for 3-4 star hotels, combining comfort with reasonable pricing, while 40% lean toward budget-friendly options. This balance underscores the importance of providing quality accommodations that cater to both mid-range and cost-conscious segments.

Airline Choices Reflect Diverse Priorities

Iberia leads as the preferred airline for 55.9% of Spanish travelers, reflecting a strong affinity for the national carrier. However, low-cost options like Ryanair and Vueling remain popular, highlighting the dual importance of quality service and affordability. This diverse preference signals opportunities for airlines to tailor offerings that meet both premium and budget travel expectations.