About this report
Polish Gen Z is redefining everyday consumption through mobile shopping, value-conscious spending and a growing interest in experiences. The Polish Gen Z Consumer Portrait Report 2026 reveals how young consumers shop online, respond to promotions, choose payment methods and use ride-hailing services. It also explores their approach to travel, including destination discovery, independent planning, accommodation preferences and the activities they prioritise during holidays.
The analysis draws on three TGM Research studies: E-commerce Insights 2026 (December 2025; 1,046 respondents, including 176 aged 18–24), Ride Hailing Insights 2026 (November 2025; 1,003 respondents, including 189 aged 18–29) and Travel Insights 2025 (February 2025; 1,000 respondents, including 107 aged 18–24).
Designed for retailers, digital commerce businesses, mobility providers, travel companies and consumer insight teams, the report helps identify where younger Polish consumers place value and how their preferences differ from those of older generations. TGM Research’s market-specific data provides a useful basis for refining customer targeting, developing relevant offers and adapting products and services to emerging consumer expectations.
What's inside
Mobile-first shopping habits and purchase frequency
Categories Gen Z buys most online
What matters when choosing where to shop (price, delivery, or trust)
The promotions that stand out most (percentage discounts, free shipping)
Preferred payment methods
What shapes value perceptions
How often Gen Z uses ride hailing and when they use it most
The role of commuting, social plans, emergencies, and airport trips
What influences app and service choice
Where Gen Z looks for travel inspiration
How they plan and book trips independently
Where they go, what they spend on, and why festivals, sport, and adventure stand out
Common myths about Polish Gen Z and what the data actually shows
Key differences compared with other age groups and markets
Practical actions for e-commerce, mobility, and travel brands
Polish Gen Z Consumer Portrait Report
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