About this report
The UK Gen Z Consumer Portrait Report 2026 examines how young consumers in the United Kingdom make decisions across e-commerce, ride-hailing and travel. The report investigates delivery expectations, digital payments, on-demand transport, social-led destination discovery and the growing interest in purpose-driven travel experiences.
Research methodology and scope: The report synthesises TGM E-commerce Insights 2026 (December 2025; ages 18–24: n=158 of 1,031), TGM Ride Hailing Insights 2026 (November 2025; ages 18–29: n=210 of 1,000, including 136 ride-hailing users out of 489), and TGM Travel Insights 2025 (February 2025; ages 18–24: n=93 of 1,000).
Developed by TGM Research, the report is designed for online retailers, delivery and payment providers, ride-hailing services, travel brands, marketing agencies and insight teams. It brings together evidence from TGM's market-specific consumer studies with clearly identified subgroup bases and fieldwork periods, helping decision-makers identify which forms of speed, mobility and travel experience matter to younger UK consumers. The findings provide a practical foundation for audience planning, category strategy and market-specific marketing decisions.
What's inside
Online shopping frequency, preferred devices, and product categories
The importance of fast delivery in shopping decisions
What matters most when choosing an online store
Preferred promotions, discounts, and shopping incentives
How Gen Z responds to bundles, cashback, and loyalty rewards
Payment preferences and the role of debit cards and digital wallets
Ride-hailing frequency and usage habits among younger consumers
When and why Gen Z uses ride-hailing services
The importance of comfort, safety, and price in ride-hailing choices
The role of social media in travel inspiration and destination discovery
How travel research habits differ across age groups
Travel booking preferences and the role of travel agencies
Preferred destinations and international travel plans
The strong interest in wellbeing, cultural, and adventure trips
Popular travel activities and experiences among younger travellers
Common myths about US Gen Z and what the data actually shows
Key differences in consumer priorities across shopping, mobility, and travel
Practical opportunities for e-commerce, ride-hailing, and travel brand
UK Gen Z Consumer Portrait Report
Reports hub
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Type at least two characters to search.
