Insights library
Explore a wide range of consumer insights and statistics across industries. Discover charts on behaviors, preferences, attitudes, and market trends to find the data most relevant to your research and decision-making.
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Italians favor relaxation and discovery trips, with 86.98% choosing this style, reflecting a desire for stress-free vacations and cultural immersion.
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When analyzing the most important travel requirements for Emiratis, quality and comfort rank highest, with 63% of respondents selecting this as a top priority.
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Western Europe emerges as the most favored region, with 33% of respondents planning trips to countries such as Germany, France, and Italy.
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Colombians primarily use travel company websites (42%) to discover new destinations, reflecting a global trend. Instagram follows at 30%, popular among young adults.
In 2025, 52% of global travelers plan trips independently, while hybrid planning remains key for complex or family travel. Full data on TGM StatBox.
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Travel websites remain the top source for Dutch tourists in 2025, but social video platforms like YouTube and Facebook are fast reshaping travel discovery.
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Despite global trends, only 3% of Serbian travelers plan trips to North America, a stark contrast to the higher interest in Mexico and Canada.
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Photography is particularly popular among Filipinos, with 54% participating in it while traveling, significantly exceeding the global average.
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Most French travelers are looking to unwind, with 54% favoring relaxation as their preferred travel style. Cultural trips follow at 21%. Full data on TGM StatBox.
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For Serbian travelers, cost and affordability stand out as the top considerations, with 41% of respondents highlighting their importance.
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French people predominantly travel with family, with 52% choosing this option. This preference aligns with trends observed in APAC and MENA.
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Beach and leisure activities dominate among Colombians, with 68% favoring these pursuits. Cultural and gastronomic experiences engage 59% of travelers.
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Websites of travel companies are the top choice for Spaniards, with 39% of respondents relying on these resources for exploring new destinations.
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Mexican travelers predominantly journey with family, emphasizing strong cultural ties, while 12% travel with friends and 16% choose couple trips for intimacy.
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In 2025, Emiratis shift toward TikTok and authentic travel content, as YouTube and Instagram lose ground to faster, rawer formats.
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57% of Serbian travelers most often take trips with their families. This trend aligns with broader cultural values emphasizing family togetherness and bonding during vacations.
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About 47.3% of respondents are likely or very likely to travel internationally, highlighting opportunities for travel agencies and airlines to enhance their offerings.
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In Switzerland, family is the most popular travel companion for Dutch citizens, with 56% traveling with family members, while 23% prefer to travel solely with their partners.
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Websites of travel companies remain the primary source for Canadian travelers, with 41.8% turning to these platforms for discovering new destinations.
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Dutch travelers prioritize quality and comfort, with 66% considering it essential. This preference aligns closely with global trends, especially in Indonesia and Vietnam.
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Southern Europe and the Balkans are appealing to 26% of Dutch travelers. This region surpasses other European areas in popularity.
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The travel preferences of Serbian citizens reveal a strong inclination towards relaxation and discovery trips, with an impressive 90.03% of respondents favoring this style.
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With 61% of respondents prioritizing cost, it is evident that budget constraints significantly influence travel decisions for Nigerians.
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66.44% of Turkish respondents express likelihood to travel abroad. This figure aligns closely with global trends, slightly lower than the UAE and Saudi Arabia.
73% of global travelers book online in 2025, making digital platforms the default for convenience, transparency, and last-minute deals. Full data on TGM StatBox.
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YouTube remains the top source for Indonesian travel inspiration in 2025, though Facebook and short-form content are rapidly catching up.
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Facebook leads Polish travel inspiration in 2025, with social-first content beating traditional platforms for trust and authenticity. Full data on TGM StatBox.
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Financial constraints shape Spanish travel decisions, with cost and affordability standing out as the most significant considerations.
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Cost and affordability stand out as the most significant consideration, with 52% of respondents emphasizing the importance of budget-friendly options.
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YouTube (30%) stands out as the top source of travel inspiration for Brazilian travelers. Travel company websites and social platforms also play key roles.
