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"What are the top three reasons you chose your mostused food delivery app?"
Key Takeaways
In Peru, consumer behavior around food delivery apps reveals a strong emotional connection to brand identity. Nearly half of users (48.95%) choose their preferred app based on trust in the brand—more than double the next most important factor. This shows that Peruvian users aren’t just looking for functionality; they’re seeking reliability, consistency, and perhaps even a sense of familiarity in the service they choose. Fast order processing (19.06%) and competitive pricing (9.77%) also play important roles, but they take a backseat to emotional trust. Overall, in Peru’s market, practical features matter—but only after a solid brand relationship is established.
Food Delivery Insights Report in Peru
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