Food Delivery in MENA

High Frequency of Use Reflects Deep Integration into Daily Life

The frequency of use further highlights the deep integration of these apps into everyday routines. With 74.3% of users ordering food at least once a week, the Middle East stands out as one of the most active food delivery markets globally, well above the global average. This consistent usage underscores the growing reliance on food delivery services in the region.

Convenience as the Key Driver of Food Delivery Usage in the Middle East

These food delivery apps have become essential and highly beneficial to daily life in the Middle East, primarily due to their convenience. For many users (32.61%), these apps help save time on cooking and cleaning, making them a popular choice for those with busy schedules. Additionally, many people use food delivery as a way to avoid cooking altogether. The appeal of these services extends beyond just time-saving, with 22.84% of users turning to them when they're feeling unwell or unable to leave their homes.

Talabat Dominates the Food Delivery Market in the Middle East

Food delivery in the Middle East is currently highly competitive, with key players such as Talabat, Noon Food, and HungerStation dominating the market. Talabat, the most recognized brand, has established itself as a leader in the region with its broad range of restaurant options and quick delivery times. Noon Food, backed by the e-commerce giant Noon, has grown rapidly by capitalizing on local consumer trust and offering competitive pricing. HungerStation, popular in Saudi Arabia and other GCC countries, is also a significant player, known for its extensive network of restaurants and reliable service. While global brands like Uber Eats have a presence, their recognition in the region remains relatively low compared to these local powerhouses.