Key Factors for Choosing Preferred Food Delivery App in Turkey 2024

What drives app choices among Turkish users? It begins with brand trust—the most influential factor, cited by 40.8% of respondents, as users tend to stick with platforms they know and rely on. Speed follows, with 26.8% valuing fast order acceptance and processing as a key reason for their loyalty. Competitive pricing ranks third at 8.2%, with other important—but less dominant—factors including restaurant variety, user-friendly interfaces, and good customer service. This layered decision-making process shows that while price and features matter, trust and efficiency ultimately define long-term preference in the Turkish market.