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TGM Global Travel Survey 2023, TGM Research
"What activities do you usually do while traveling?"
Key Takeaways
French travelers prioritize cultural and gastronomic activities when abroad, with 51% indulging in local cuisine and cultural experiences. This preference surpasses other nations, highlighting France's deep appreciation for cultural immersion and culinary exploration. Shopping ranks as a significant activity for French tourists, with 31% engaging in retail therapy during their travels. This trend reflects a global pattern where shopping is a major attraction, contributing to local economies and fulfilling travelers' desires for unique souvenirs. Beach and leisure activities attract 49% of French travelers, showcasing their inclination towards relaxation and enjoyment of nature. This preference aligns with the global trend of seeking sun, sand, and sea as primary travel experiences. To explore more about global travel behaviors, visit our pages on common companions of French travelers, popular international destinations, and favored travel styles.
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