Key Travel Planning Methods Among British Travelers 2025

Among British travelers, self-directed planning remains the dominant method, with 56% preferring to arrange their own trips. This strong inclination toward independence reflects broader trends shaped by digital empowerment and post-pandemic consumer behavior. The rise of online booking platforms, DIY itinerary apps, and travel influencers has made it easier for individuals to customize their journeys without relying on intermediaries. Meanwhile, 26% of respondents opt for a hybrid approach, highlighting a nuanced traveler segment that values flexibility yet still seeks expert assurance for complex trips.