Main Sources of Travel Ideas for APAC Tourists 2025

Main Sources of Travel Ideas for APAC Tourists 2025

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TGM StatBox. (2025). Main Sources of Travel Ideas for APAC Tourists 2025. TGM StatBox.
Chart Details
Country: Asia Pacific
Type of survey: CAWI
Number of respondents: 49000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In APAC, YouTube leads as the top source for travel inspiration, highlighting a strong visual-first culture where cinematic vlogs and influencer-driven content shape destination dreams. Facebook remains a close second, particularly popular in Southeast Asia where it doubles as both a social and marketplace platform. APAC's trust in official sources also stands out: travel company websites (16%) and booking platforms (10%) see above-global engagement. This hybrid trust in both peer-generated and branded content reflects how the region blends spontaneity with planning, especially among Gen Z and millennial travelers navigating diverse local travel restrictions and trends.

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APAC Traveler Insights Report

APAC Traveler Insights Report

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