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Main Sources of Travel Ideas for Latin American Tourists 2025

Main Sources of Travel Ideas for Latin American Tourists 2025

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TGM StatBox. (2025). Main Sources of Travel Ideas for Latin American Tourists 2025. TGM StatBox.
Chart Details
Data Source: TGM Global Travel Insights 2025, TGM Research.
Country: LATAM
Type of survey: CAWI
Number of respondents: 14000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
LATAM stands out for its emotional and entertainment-driven discovery style, with YouTube and Facebook topping the list. These platforms serve as gateways to aspirational travel, think long-form family vlogs, budget backpacking series, or destination reviews. Instagram also plays a sizable role, reflecting the region’s deep integration of visual storytelling into daily life. Unlike Europe, travel company websites share second place (16%), pointing to growing digital literacy and rising e-commerce adoption in the region.

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LATAM Traveler Insights Report

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