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Most Used Booking Channels by Australian Travelers 2025

Most Used Booking Channels by Australian Travelers 2025

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TGM StatBox. (2025). Most Used Booking Channels by Australian Travelers 2025. TGM StatBox.
Chart Details
Data Source: TGM Global Travel Insights 2025, TGM Research.
Country: Australia
Type of survey: CAWI
Number of respondents: 1000
Age group: 18-55+
Published date: 2025
Survey Question: "How do you book your travels?"
Key Takeaways
In 2025, the vast majority of Australian travelers (82%) book their trips online via websites, while only 18% use travel agencies or tour operators. This dominant preference for digital channels underscores the importance of a strong online presence, user-friendly platforms, and seamless booking experiences. The most influenced are traditional agencies, which must adapt by enhancing their digital capabilities or offering value-added services that go beyond what online tools provide.

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Australian Traveler Insights Report 2025

Australia Travel Report 2025

Australian Traveler Insights Report 2025

Learn more about Travel and Leisure in Australia with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.

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