Chart
When choosing an online shop in Germany, free or low-cost shipping dominates as the top priority, cited by of those aged 65+ and of the 55–64 group — well ahead of younger cohorts where it still commands around . Best overall price runs closely behind across all ages, peaking at among 45–54-year-olds, confirming that cost-related factors define the online shopping decision for the majority of German consumers regardless of generation.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
