Chart

Top Online Shopping Categories by Gender in Germany 2026

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Insights

Key Takeaways

Clothing & accessories dominates online shopping across both genders in Germany, yet the gap is striking: of female shoppers purchased apparel online compared to of males, making it the top category for women by a wide margin. Electronics & gadgets tells the opposite story — of men shopped this category versus just of women, representing the single largest gender divergence in the data.

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