Chart
Online shopping frequency in Germany follows a clear generational divide, with 25–34 year olds leading high-frequency purchasing: shop online three or more times a week, and a further do so one to two times a week, meaning nearly half of this group shops online at least weekly. The 18–24 cohort closely mirrors this pattern, with purchasing three or more times weekly, confirming that younger Germans dominate the most active end of the frequency spectrum.
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