Preferred Sources for Exploring New Destinations by Age Group in Indonesia 2023

Indonesians aged 18-24 heavily rely on Instagram (52%) and YouTube (58%) for discovering new destinations. These platforms offer visual and interactive content that resonates with younger audiences. Businesses targeting this demographic should focus on engaging visuals and video content to capture their attention. The 35-44 age group prefers Trip Advisor (30%) and travel blogs (27%) for travel information. This suggests a need for detailed reviews and personal experiences. Travel companies should provide in-depth insights and user-generated content to appeal to this age group. For Indonesians aged 55-64, websites of travel companies (32%) are a significant source of information. This group values reliable and comprehensive travel details. Businesses should ensure their websites are informative and easy to navigate to meet the needs of older travelers. For more detailed insights, explore resources on Indonesia's citizens' most popular international destinations, top travel requirements for Indonesians, and their lodging preferences by age and gender.