Ride-hailing services such as Uber offer urban commuters and occasional travelers a flexible, on-demand alternative to public transport and private car ownership. Understanding how different age groups engage with these platforms helps mobility providers tailor pricing, availability, and outreach strategies. Younger adults tend to integrate app-based transport into their daily routines more readily, while older groups often rely on more traditional or established transport options. Across Switzerland, the data points to a clear generational divide in ride-hailing adoption, with meaningful implications for how providers can grow their user base beyond younger demographics.
