Ride-hailing services in Switzerland serve a broad range of everyday needs, from routine travel to spontaneous trips when other transport options fall short. Understanding why different age groups turn to these platforms helps providers tailor their offerings, whether through targeted pricing, route availability, or time-of-day promotions. Younger riders tend to integrate ride-hailing into active social lives, while older users often rely on it for specific, planned journeys. Across all age groups, the data reveals that ride-hailing fills practical gaps that public transport and private vehicles do not always cover.