Ride-hailing services in Norway offer providers a clear opportunity to tailor their offerings around distinct daily travel patterns. Understanding when riders are most active helps operators optimize driver availability, dynamic pricing, and targeted promotions throughout the day. Gender-based differences in usage timing add another layer of precision, allowing platforms to design communications and incentives that better match how men and women actually move through their days. Taken together, these patterns point toward a more demand-responsive approach to urban mobility planning.