74% of Brazilian travelers plan to travel internationally within a year.
91% prefer relaxation and discovery trips over other types of vacations.
72% of travelers book their trips online.
Quality and comfort are top priorities for Brazilian travelers.
LATAM Airlines and Gol are leading choices for Brazilian travelers.
Brazil Travel Report 2023
Learn more about Travel and Leisure in Brazil with TGM StatBox. Explore our detailed Travel report, complete with graphs and tables, for in-depth travelers' insights.
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With 74% of Brazilian travelers likely to embark on overseas trips within the next year, the demand for international travel remains robust. When planning their journeys, travelers focus on affordability (36%), cultural experiences (34%), and relaxation (32%), indicating a balance between financial practicality and a desire for enriching, stress-free experiences.
In their pursuit of memorable travel experiences, Brazilian travelers prioritize quality and comfort (67%) alongside security (54%) and competitive prices (46%). This emphasis on comfort and safety indicates that Brazilian travelers seek assurance in both the quality of their accommodations and the reliability of the services they choose, making them discerning consumers in the global travel market.
An overwhelming 91% of Brazilian travelers prefer relaxation and discovery trips, signaling a widespread interest in unwinding while exploring new destinations. Alongside these preferences, health and wellness trips (36%) and eco-solidarity travel (22%) are also gaining traction. The rising interest in health-focused and environmentally conscious travel suggests a shift towards more mindful, sustainable travel experiences within this growing segment.
Brazilian travelers show a strong preference for digital booking methods, with 72% choosing to book their travel through internet platforms and websites, while 28% opt for traditional travel agencies and tour operators. The market presents significant opportunities for digital travel solutions, although travel agencies maintain their importance for complex itineraries and personalized service seekers.
The travel preferences of Brazilian flyers underscore the importance of both convenience and cost-effectiveness in their air travel decisions. LATAM Airlines (38.8%) and Gol (38.7%) dominate as the top airline choices among Brazilian travelers, with Azul (20.8%) also maintaining a significant share of the market. This near-equal preference between LATAM and Gol suggests strong competition in Brazil's airline industry, driven by the need for reliable service and affordable prices.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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