Travel Behavior in Indonesia

Indonesian Travelers Show Strong Interest in International Travel

Indonesian travelers are eager to explore international destinations, with 70.78% likely or very likely to embark on overseas trips in the next year. Southeast Asia (25%) and Australia/Oceania (13%) emerge as the most popular regions, reflecting a strong interest in nearby, accessible locations.

Split Preferences Between Self and Agency Travel Planning

Indonesians display a balanced approach to travel planning, with 37% preferring to organize their trips independently and 38% opting for travel agencies. The remaining 25% embrace a hybrid model, combining both self-planning and agency assistance, pointing to a trend of flexibility and customization in travel arrangements.

Relaxation and Discovery at the Heart of Indonesian Travel Preferences

The majority of Indonesian travelers (81.1%) seek relaxation and discovery during their trips, showcasing a desire for a blend of unwinding and enriching cultural experiences. Affordability plays a crucial role, with 46% citing cost as their primary concern, while 28% prioritize experiencing local culture and history.

Mid-Range Accommodations Dominate Preferences

Indonesians show a clear preference for Deluxe, 3-4 star accommodations (37%), while budget-friendly options appeal to 31% of travelers. A growing interest in villas or homes (19%) highlights the trend toward personalized and flexible lodging options, providing travelers with comfort and independence during their stay.

Digital Platforms Lead Travel Booking

Online booking is the preferred method for 60% of Indonesian travelers, who use the internet or travel websites to arrange their trips. Although travel agencies remain relevant for 40%, the shift toward digital platforms reflects the importance of providing seamless online experiences to meet the needs of digitally savvy Indonesian consumers.