Travel Behavior in Mexico

Strong Appetite for International Travel in Mexico

Mexican travelers are eager to explore destinations beyond their borders, with 66.44% expressing a likelihood of taking international leisure trips in 2024. Of these, a notable 26.11% are very likely to embark on overseas adventures. This growing enthusiasm for international travel provides a significant opportunity for businesses to capture the attention of Mexican travelers by offering diverse, appealing travel packages.

Relaxation and Discovery Lead Mexican Travel Preferences

When it comes to travel preferences, Mexican travelers overwhelmingly favor trips centered on relaxation and discovery, with 79.86% prioritizing these types of experiences. While festive and adventure trips hold appeal for some, the clear preference for unwinding and exploration creates a strong case for travel companies to design itineraries that cater to both relaxation and cultural immersion. Because experiencing local culture is at the forefront of Mexican travelers’ priorities, with 35% emphasizing cultural immersion when planning trips. Additionally, all-inclusive experiences (30%) and affordability (28%) are top considerations. This combination highlights the importance of offering travel options that provide both cultural depth and good value. Travel companies should focus on crafting packages that not only showcase local traditions and heritage but also offer cost-effective, all-inclusive deals to attract this value-conscious market.

Mid-Range and Premium Accommodations Favored

Mexican travelers show a strong preference for comfortable accommodations, with 61% opting for deluxe (3-4 stars) or premium (4-5 stars) options. This willingness to invest in higher-end stays suggests that comfort is a key consideration. At the same time, 31% of travelers still seek budget-friendly options, highlighting the need for a range of accommodations that cater to different price points.

Budget Airlines Top the List for Mexican Travelers

Aeroméxico is the clear favorite among Mexican travelers, with 53.2% choosing the national airline. This reflects strong brand loyalty and trust in the carrier’s services. Other budget airlines such as Volaris (25.1%) and VivaAerobus (17.0%) also enjoy significant popularity, indicating a focus on affordability and convenience.

Digital Platforms Drive Mexican Travel Planning and Booking

Digital platforms dominate how Mexican travelers plan and book their trips, with 65% opting for online bookings. Researching destinations through travel company websites (36%), Facebook (35%), and YouTube (24%) also plays a key role in decision-making. Despite this shift to digital, traditional travel agencies still retain a notable share, with 35% of travelers utilizing their services. This highlights the importance of maintaining a hybrid approach, combining the ease of online booking with personalized, expert guidance for a well-rounded travel experience.