Where Pet Owners Shop for Supplies Across APAC | TGM StatBox

Where consumers buy pet food and supplies can shape how brands reach them, distribute products and build the purchase journey. For pet brands, understanding preferred shopping channels is especially useful when consumers with different types of pets may have different purchasing habits.

TGM StatBox data looks at where pet owners across APAC usually purchase pet food or pet supplies, with responses segmented by the type of pet they own. The findings provide a view of how channel preferences vary across different pet-owner groups.

How do pet owners purchase food and supplies?

TGM Pet Care Insights on Product Purchases 2026 shows that pet owners use multiple channels to purchase food and supplies, but channel preferences can differ depending on the type of pet they own.

The data points to the growing role of online shopping, particularly among cat owners. The higher use of online channels among this group suggests that digital commerce is becoming an increasingly relevant part of the pet supply purchase journey.

In fact, traditional retail (pet stores, supermarkets) remains an important part of the pet supply shopping journey across APAC. Pet owners may combine offline channels with digital options, depending on their needs and shopping habits.

Rather than treating pet owners as one uniform consumer group, the differences across pet types can help brands identify where particular audiences are most likely to shop.

For example, a channel that performs strongly among one pet-owner group may not have the same relevance for another. These differences matter when brands decide where to distribute products, invest in retail partnerships, or focus on digital acquisition.

Read more: How pet ownership rates and regional market potential can also provide essential context for business growth.

What does this mean for pet brands?

For brands, the right channel strategy starts with understanding where target consumers already shop.

A broad omnichannel approach may increase reach, but market and audience-level data can help brands allocate resources more effectively. Distribution teams can use channel preferences to evaluate retail and e-commerce priorities, while marketing teams can align media and promotional activity with the platforms consumers already use.

The type of pet owned can also be one useful segmentation variable. Brands may benefit from looking beyond demographics and considering pet type, purchase behavior and category needs together when defining target audiences.

However, channel preference is only one part of the purchase journey. Brands may also need to understand what consumers buy, what influences their choice or how much they spend.

That is where TGM StatBox can support more targeted consumer research. Creating a free account and teams can select the specific data points they need by market, audience and business question. From shopping channels and purchase behavior to consumer preferences and category needs, all in one site.