Explore TGM Research findings on Gen Z ride-hailing adoption and how widely younger consumers are using on-demand mobility services.
*In this article, Gen Z findings primarily refer to respondents aged 18–29, depending on the age bands available in each TGM study.
Ride-hailing has become a widely used mobility option among younger consumers.TGM Research's Global Ride-Hailing Insights 2026, covering 30 markets, found that 74% of consumers aged 18–29 (N=7,923) have used a ride-hailing app, the highest usage rate among all age groups.
This high adoption points to strong demand for on-demand mobility among Gen Z. For ride-hailing platforms, it represents a large and active consumer base. For brands operating around mobility, travel and urban experiences, it also highlights an audience that is already comfortable using digital services to meet their transportation needs.
Meeting a convenience bar set by ride-hailing apps doesn't mean every brand needs to deliver in minutes. means removing friction wherever it exists:
With ride-hailing already widely adopted among Gen Z, the opportunity for brands is to understand where mobility demand is strongest and what this audience expects from the services built around it.
Read more about Gen Z mobile shopping habits to understand how younger consumers shop on mobile and what brands can do to reduce friction at the checkout.
The TGM Global Ride-hailing Insights 2026 study is based on a large-scale quantitative survey conducted across multiple regions worldwide, designed to capture consumer ride-hailing usage patterns, demand drivers, and platform decision factors in 2026. The study provides comparable, country-level data to support market assessment, localization, and strategic planning for mobility platforms and stakeholders.
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