Insights library
Explore a wide range of consumer insights and statistics across industries. Discover charts on behaviors, preferences, attitudes, and market trends to find the data most relevant to your research and decision-making.
APAC travelers favor relaxation and culinary trips, with a rising interest in wellness and cultural experiences shaped by the region's diverse traditions and emerging trends.
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Singaporeans favor nearby getaways in 2025, with Southeast and East Asia topping air travel plans thanks to value, ease, and spontaneity. Full data on TGM StatBox.
YouTube and Facebook drive travel inspiration in APAC, while travel websites and booking platforms see strong engagement, showing a blend of peer and branded influence.
75% of APAC travelers book online, mirroring global trends, though 25% still favor travel agencies due to cultural trust and curated service expectations.
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In 2025, most German travelers prefer to book their trips online, with 73% using websites and digital platforms. Travel agencies still play a role for 27% of travelers.
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In Mexico, websites of travel companies are the most commonly used source for discovering new destinations, with 36% of respondents relying on them.
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British tourists rely on travel websites and Facebook for trip ideas in 2025, favoring practical, trusted sources over viral content. Full data on TGM StatBox.
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In 2025, most Brazilian travelers (70%) book their trips online through websites, while 30% still rely on travel agencies or tour operators.
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Western and Central Europe lead 2025 UK flight plans, as British travelers favor nearby, budget-friendly destinations post-Brexit. Full data on TGM StatBox.
50% of APAC travelers plan trips independently, while 34% use a hybrid model—reflecting regional diversity and a growing preference for customized yet convenient travel planning.
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Polish travelers in 2025 shift toward Western Europe, while Southern Europe and Balkans remain favorites for culture, food, and warm getaways.
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In 2025, Japanese travelers show a strong preference for independent travel planning, with 55% choosing to arrange trips entirely by themselves. Full data on TGM StatBox.
Budget and mid-range lodging top global travel in 2025, as value-conscious choices outpace luxury and rental options. Full data on TGM StatBox.
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Websites of travel companies emerge as the most favored choice, with 50% of respondents utilizing them for information. Following closely are Trip Advisor and Instagram.
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Thai travelers favor nearby destinations like Southeast and East Asia in 2025, with rising interest in Central Asia’s affordable and untapped appeal.
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In 2025, affordability takes center stage in the accommodation choices of Japanese travelers, with 67% favoring budget-friendly options for their leisure trips.
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In 2025, Facebook tops travel inspiration for South Africans, as social content overtakes official sites in trust and influence. Full data on StatBox.
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Experiencing local culture and history is essential for 35% of Mexican travelers, highlighting their desire for authentic cultural immersion during trips.
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72% of Chinese travelers book their trips online via websites. They prefer using mobile apps, online payment systems, and all-in-one platforms like Ctrip or Fliggy.
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Rest of Africa leads South African travel in 2025, while long-haul interest spreads across regions as travelers hedge against rising costs and visa barriers.
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Serbians rely heavily on a variety of online resources. Websites of travel companies are the most preferred source, with 45% of respondents in Serbia using them.
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Turkish travelers prefer relaxation and discovery trips, with 72% favoring this style. While it aligns with global trends, it is slightly below the world average.
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Italian travelers primarily use travel company websites to learn about new destinations, with 40% of respondents favoring this source.
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Turks predominantly rely on Instagram as their top source of information, with 40% of respondents indicating this preference.
In 2025, Southeast Asia tops air travel destinations in APAC, driven by affordability, regional access, and post-pandemic demand for nearby escapes.
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Serbians exhibit a strong preference for relaxation in sunny, coastal settings, with 67% selecting "beach and leisure activities" as their top choice.
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Indonesians favor nearby destinations, with 32% planning trips to Southeast Asia and 25% to Australia/Oceania, showing strong regional travel interest.
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With 78% booking online, Europe leads digital adoption in travel, showing a clear preference for autonomy, speed, and price transparency in planning.
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Dutch travelers favor beach and leisure activities, with 55% choosing this option. Wellness activities, including yoga and spa, are less popular among Dutch travelers
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Beach and leisure activities are favored by 58% of Polish travelers. This preference aligns with global trends, particularly among North American.
