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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability is the most critical consideration across all age groups of English travelers, with 61% of 18-24-year-olds and 52% of those aged 35-44 emphasizing its importance. Gender differences also play a role; while 52% of females consider cost paramount, 49% of males share this view. Following closely, experiencing local culture and history is favored, particularly by younger travelers, with 30% of 18-24-year-olds highlighting this factor. Meanwhile, free time to relax is valued by 42% of 35-44-year-olds and 39% of 25-34-year-olds, reflecting a growing preference for balance and leisure during travel. Understanding these priorities can provide insights into the overseas travel plans for the next 12 months in England and inform strategies for destinations aiming to attract English travelers. For more information on related travel behaviors of English citizen, explore insights on English travelers' preferred travel activities, favored travel styles of England, and favorite airline brands.
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