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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability ranks highest globally, with a total score of 41%. In Europe (EU) and North America, cost remains a significant concern for travelers. Conversely, in Latin America (LATAM), travelers express less concern about expenses. Experiencing local culture and history is the second most important factor globally, with strong emphasis in Latin America and Africa. Additionally, the all-inclusive experiences category appeals to many travelers in the Asia-Pacific (APAC) region. Learn about top airline brands, key factors for planning trips by age and gender, and travel styles among global travelers.
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