Most Used Booking Channels by Global Travelers 2025

Websites aren't just booking tools. They are the new storefronts of the travel world. 73% of global travelers now book their trips online, confirming what most of us already feel: travel has become a screen-first experience. Whether it’s comparing flights at midnight or grabbing last-minute deals via apps, the convenience and transparency of digital booking are irresistible.
27% still using traditional agencies likely reflect edge cases: older demographics, luxury or pilgrimage travel, or regions like MENA where offline booking still holds cultural weight (36%). Yet across most of the world, especially Europe and APAC where online use soars above 75%, the keyboard has replaced the kiosk.