Ride-hailing services in Turkey serve a broad range of practical needs, from daily mobility to spontaneous travel demands. Understanding why men and women turn to these platforms helps operators and brands tailor their offerings more effectively. Whether for routine trips or unexpected situations, ride-hailing fills critical gaps that public transport and personal vehicles often cannot cover. The data suggests that safety, convenience, and reliability are central to how Turkish users of both genders value these services, with notable differences in how each group prioritizes specific use cases.