Ride-hailing services in Turkey offer urban commuters a flexible and on-demand alternative to public transport and private car ownership, making frequency of use a key indicator of platform loyalty and market penetration. Understanding how usage patterns differ between male and female riders helps service providers tailor pricing strategies, promotional campaigns, and driver availability to better match real demand. Overall, ride-hailing adoption in Turkey remains moderate, with a notable share of the population still outside the regular user base across both genders.
