Preferred Travel Styles Among Indonesians 2025

In 2025, relaxation remains the most preferred travel style among Indonesians, with 35% favoring laid-back getaways to unwind and escape daily stress. Compared to 2023, where 81% selected relaxation and discovery as their main travel styles, the 2025 insights shows a more segmented preference landscape, with food and culture rising in importance. Meanwhile, interest in health and well-being trips has declined sharply from 24.8% in 2023 to just 6% in 2025, and eco-solidarity travel remains niche at 1%. These changes may point to rising traveler's priorities, with experiences centered on enjoyment and sensory exploration taking the lead.