Travel Behavior in the Philippines

Strong Overseas Leisure and Family-Centri Travel Intent in the Philippines

Filipino travelers are ready to embark on global adventures, with 75% eager to explore overseas leisure destinations in the coming year. In which, 60% of Filipinos choose to travel with family, emphasizing the need for family-friendly offerings. This underscores a huge opportunity for businesses to innovate family-centric offerings, from accommodation that caters to multi-generational needs to activities that engage all age groups. Think bigger suites, flexible itineraries, and cultural excursions that are fun and educational for everyone in the family.

Relaxation and Discovery Top Filipino Travel Preferences

When it comes to travel preferences, 83% of Filipinos prioritize relaxation and discovery. Notably, 33% show an inclination for wellness journeys, reflecting a growing interest in health-conscious travel. The travel industry has a clear opportunity to curate experiences that blend leisure with cultural exploration and wellness retreats. Whether it is spa breaks in scenic locales or slow-paced cultural tours, Filipino travelers are seeking rejuvenating getaways that also offer enrichment.

Cost and Culture Drive Filipino Travel Decisions

For Filipino travelers, cost is king, with 48% placing budget at the forefront of their travel decisions. That can explain for the 62% of Filipino travelers prefer budget-friendly accommodations. However, the desire to experience local culture ranks high at 35%, showing that Filipino travelers are looking for value that goes beyond price—they want authenticity.

Philippine Airlines Leads Domestic Carrier Preferences

Philippine Airlines continues to dominate domestic travel preferences, favored by 47% of Filipino travelers, with Cebu Pacific following at 31%. For international carriers, this presents an opportunity to build strategic partnerships with local airlines to expand their reach and offer a more cohesive, streamlined travel experience for Filipino flyers.

Digital Booking Dominates Filipino Travel Planning

The digital realm plays a key role in Filipino travel habits, with 62% booking their trips online. This trend pushes travel businesses in the Philippines to prioritize a strong digital strategy, including user-friendly websites and mobile apps that offer seamless booking experiences. Personalized recommendations, mobile-friendly designs, and easy access to information are no longer just features but essential elements of a winning digital presence.