33% of Turkish travelers are very likely to travel overseas in 2024.
72% of Turks favor relaxation and discovery trips.
Cost and local culture heavily influence Turkish travel plans.
Security and quality are top priorities for Turkish travelers.
74% prefer to fly with Turkish Airlines.
Turkey Travel Report 2023
Find out about Travelers' insights in Turkey with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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A substantial portion of Turkish travelers—around 66%—express strong intentions to travel internationally within the next 12 months. This strong intent signals an opportunity for global travel providers to develop and maintain diverse travel packages tailored to Turkish tourists' preferences.
Turkish travelers place significant importance on cost and cultural experiences when planning their trips. 30% prioritize affordability as a decisive factor in their destination choices. In parallel, cultural interests hold equal sway—29% of respondents are drawn to destinations that offer rich cultural and historical experiences. In this context, offering affordable packages that feature cultural destinations, integrated cultural activities, or specific cultural trips can help you stand out in a competitive travel market.
Among Turkish travelers, relaxation and discovery rank as the top preferences when it comes to travel styles, with 72.22% indicating a preference for leisure and exploration. They have a strong desire to unwind from the stresses of daily life, seeking restful escapes to rejuvenate both mind and body. Additionally, a significant portion of travelers—44.44%—is also attracted to festive trips, which may include activities such as attending festivals or experiencing vibrant nightlife.
51% of Turkish travelers prefer the autonomy of planning their own trips. From booking flights to crafting detailed itineraries, independent planning allows them to personalize their travel experiences according to individual preferences. Turkish travelers value flexibility and control but are open to expert advice when necessary, with travel agencies and tour operators remaining relevant for 26% of travelers. With this trend, offering customizable tour packages or user-friendly booking platforms that balance DIY flexibility with expert insights is a key strategy for travel companies to attract and retain Turkish travelers.
Turkish travelers show a clear preference for upscale accommodations, with 40% choosing premium 4- or 5-star properties and 32% opting for deluxe 3- or 4-star options. While the luxury and premium segments dominate, budget accommodations continue to hold a significant share, reflecting a diverse range of traveler preferences. This blend of demand highlights a market where quality expectations remain high across all price points, suggesting that travelers prioritize value and experience regardless of their budget.
Comfort and quality are non-negotiable for most Turkish travelers, with 78% prioritizing these aspects above all else. Following closely behind in significance is safety, which 47% of travelers cite as a crucial factor. The airline and travel industries can capitalize on this by investing in superior services and experiences that cater to the need for relaxation and safety—perhaps by offering enhanced in-flight comfort, personalized amenities, or destination services that promote well-being.
Turkish Airlines commands a decisive lead in traveler preferences, with 74% of survey respondents selecting it as their preferred carrier. The flag carrier's dominance can be attributed to its renowned service quality, comprehensive route network, and strong national brand identity. Pegasus Airlines, positioned as a low-cost alternative, ranks second with 28.7% of preferences, attracting passengers with competitive pricing, reliable scheduling, and its modern fleet. International carriers, including industry leaders Lufthansa and Emirates, maintain only a modest presence in the market despite their global reputations.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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