Pet Care in India

Growing Pet Population in India

A significant 55% of survey respondents in India currently have pets, indicating a substantial pet-owning population. This trend highlights a growing acceptance and integration of pets into Indian households. Furthermore, the data reveals that over 50% of pet owners prefer to have just one pet, showing a commitment to providing focused care and attention.

Dogs Lead as India’s Favorite Pets

Dogs are the most popular pets in India, with 63% of respondents owning them. Cats follow closely behind at 42%. This preference aligns with cultural norms and living conditions in India, where dogs are often seen as loyal companions and cats as low-maintenance pets suitable for apartment living.

Pedigree Tops Pet Food Choices

Pedigree emerges as the top pet food brand in India, preferred by 59% of respondents. This dominance is followed by Royal Canin at 23% and Whiskas at 8%. The preference for these brands reflects a mix of quality, availability, and brand trust among Indian pet owners.

Internet is the Go-To for Pet Care Information

Internet search is the primary source of information for pet care in India, with 58% of respondents relying on it. Veterinarians are also crucial, with 44.7% of respondents consulting them. This reliance on digital resources highlights the need for accessible and reliable online pet care information.

Convenience Drives Pet Food Purchases

Indian pet owners predominantly purchase pet food online and from supermarkets (43.5%). This shift towards online and retail chains indicates a growing preference for convenience and a wider product selection. Additionally, nearly 30% of respondents make pet food at home, reflecting a segment that prioritizes personalized and potentially healthier diets for their pets.

Quality Trumps Price in Pet Food Choices

Quality is the top consideration for Indian pet owners when purchasing pet food, with 85.9% prioritizing it, followed by price at 54.7%. This indicates a strong focus on nutritional value, showing that pet owners seek products that ensure their pets' well-being. However, affordability also plays a critical role, highlighting the need for brands to strike a balance between high-quality ingredients and cost-effectiveness to meet consumer expectations in this growing market.