Global Sustainability Attitudes & Behavior

Interest in Sustainable Living Is Strong, But Urgency Varies

Across the world, conversations about climate change and sustainable living are growing louder. Our global survey reveals that nearly three-quarters of people are at least somewhat interested in adopting sustainable practices and tackling climate change. This interest is underpinned by real concern: almost half are very or extremely concerned about climate change, and another quarter feel moderately concerned. However, not everyone shares the same urgency, which means the journey toward widespread sustainable behavior is uneven.

Everyday, Low-Cost Actions Lead the Way

Turning awareness into action, the most common steps people take to reduce their carbon footprint are relatively low-cost and easy to adopt. Recycling and composting (45%), reducing water usage (43%), using public transport, cycling, or walking (41%), and choosing energy-efficient appliances (40%) top the list. Less common are bigger investments or more disruptive changes, like installing solar panels (18%) or avoiding air travel (13%).

Personal Choices Outweigh Collective Efforts

In terms of priorities, people are most focused on minimizing water use (30%), shifting toward a plant-based diet (15%), and choosing eco-friendly products (14%). Far fewer prioritize community initiatives or renewable energy investment, suggesting that sustainability efforts remain largely personal rather than collective.

Cost and Access Are the Biggest Roadblocks

The barriers are clear. High costs (43%) are the single biggest obstacle, followed by limited recycling facilities (26%), lack of information (24%), and the inconvenience or time required to make sustainable choices. Many also face constraints from existing infrastructure, such as poor public transport or housing that can’t easily be upgraded with green technology.

A Call to Combine Education, Affordability, and Infrastructure

The interest and concern are there, but knowledge gaps, affordability issues, and access challenges stand in the way. The most impactful strategies will combine education with affordable solutions and improved infrastructure, making it easier for people to turn good intentions into everyday action.