71% of Polish respondents plan to travel overseas for leisure.
35% of travelers prefer premium or deluxe lodging.
Most Polish travelers value cost and relaxation opportunities.
86% prefer relaxation and discovery trips.
LOT Polish Airlines leads the Polish airline market.
Poland Travel Report 2023
Find out about Travelers' insights in Poland with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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Polish travelers are showing an impressive appetite for overseas exploration, with over 72% planning international trips in 2024. This trend reflects a vibrant opportunity for travel companies to design tailored offerings, whether through exclusive destination packages, strategic marketing, or personalized experiences.
For nearly half (46%) of Polish tourists, travel planning revolves around budget considerations, with another 35% prioritizing relaxation. The dual focus on affordability and leisure suggests that travel brands have a ripe opportunity to offer affordable luxury or stress-free travel options, alongside immersive cultural experiences that resonate with the Polish traveler’s desire for both relaxation and discovery.
A dominant 86% of Polish tourists gravitate toward travel experiences centered on relaxation and discovery. These findings hint at a growing market for trips that blend leisurely activities with light adventure, such as cultural excursions or eco-friendly tours. Travel businesses can leverage this insight to create packages that balance relaxation with exploration, appealing to both mainstream and niche travel segments.
When it comes to booking, Polish travelers overwhelmingly prefer online platforms, with 76% securing their travel plans digitally. This points to the importance of an optimized online presence, from seamless booking processes to personalized recommendations. For the 24% still using travel agencies, there’s room for innovation through hybrid services that offer both online convenience and personalized, in-person touchpoints.
The majority of Polish travelers (39%) opt for deluxe 3- or 4-star hotels, reflecting a preference for comfortable yet affordable lodging. Budget options attract 26%, while 25% indulge in premium stays. This distribution offers clear opportunities for hotels to cater to a broad spectrum of travelers, from value-conscious tourists to those seeking luxury experiences.
When planning activities, 58% of Polish travelers prioritize beach and leisure experiences, closely followed by cultural and gastronomic adventures (53%). With photography and nature activities also gaining traction, travel operators can create well-rounded itineraries that appeal to these multifaceted interests, mixing relaxation with cultural immersion and soft adventure.
LOT Polish Airlines commands loyalty from 38% of Polish travelers, reflecting its strong connection with the local market. However, low-cost carriers Ryanair and Wizz Air continue to be significant competitors, appealing to cost-conscious travelers. This competitive environment showcases a dynamic market in Poland, where established and budget airlines vie for traveler preferences through various offerings and strategies.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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