Travel Behavior in Saudi Arabia

Saudi Travelers are Planning Trips More Independently

In 2025, 49% of Saudi travelers report planning their trips on their own. While agents may still play a role, especially in more complex trips, the baseline expectation is now autonomy. Travelers want greater control over timing, pace, and purpose. They are no longer content with pre-designed experiences and are looking for tools that allow them to shape the journey around their needs.

Saudis Still Prioritize Premium Accommodation Experiences

66% of travelers choose to stay in deluxe or premium hotels. the appetite for quality, consistency, and elevated service is undiminished. The Saudi traveler is not looking to save. The experience must meet a high standard: professional service, upscale amenities, and seamless execution. Any platform or destination hoping to serve this market needs to maintain a premium baseline, both in product and in communication.

Saudis are Choosing Regional Travel as A Deliberate Preference

With 40% intending to travel within the Middle East, Saudi travelers are making intentional choices rooted in comfort. Proximity offers more than convenience, it delivers cultural alignment, language familiarity, and a sense of control. For tourism boards and service providers across MENA, this is an opportunity to double down on relevance.

Wellness Trips is Rising Among Saudis

Health and well-being trips rank second only to relaxation for Saudis, 24% list them as their ideal travel style. For businesses in hospitality and destination marketing, this trend signals a clear product opportunity. Instead of marketing wellness as a niche offer, premium resorts across MENA should position it as a core part of the leisure experience. Tour operators and hotels can respond by enhancing existing products with wellness elements: curated downtime, short wellness-focused weekend escapes, and family-adapted wellness packages.