37.5% of Vietnamese are likely to travel overseas for leisure in 2024.
Relaxation and discovery trips are favored by 72% of Vietnamese travelers.
Experiencing local culture and history top trip planning priorities.
66% engage in cultural and gastronomic activities abroad.
Internet bookings are more common than travel agencies in Vietnam.
Vietnam Travel Report 2023
Find out about Travelers' insights in Vietnam with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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Vietnamese travelers demonstrate strong interest in overseas leisure trips, with 85% likely or very likely to travel internationally within the next year. This high intent suggests a robust outbound travel market, driven by growing disposable incomes and a desire for global experiences.
The shift toward meaningful and holistic travel experiences is evident among Vietnamese travelers. They increasingly seek a balance between cultural immersion (32%) and relaxation (29%) when planning international trips. Notably, 72% favor relaxation and discovery-focused journeys, with 39% also expressing interest in health and wellness travel. For tourism providers, attracting these travelers requires offering packages that seamlessly blend leisurely exploration with wellness activities, addressing their growing demand for sustainable and well-being-oriented tourism.
46% of Vietnamese travelers prefer arranging trips themselves, while 34% opt for agency assistance. This shift towards independent travel planning suggests a growing confidence in personal travel management. Travel platforms should offer user-friendly tools and comprehensive information to support self-planners.
80% of Vietnamese travelers opt for budget-friendly or 3-4 star lodgings. This is a opportunity for mid-range hotels and alternative accommodations to capture market share. Hospitality providers should emphasize affordability and quality to appeal to this large segment of value-seeking travelers.
Vietnamese travelers predominantly engage in cultural and gastronomic activities (66%) and beach/leisure pursuits (51%) during trips. This preference for a mix of cultural immersion and relaxation aligns with earlier findings on travel styles. Destination marketers should highlight diverse cultural experiences and quality leisure options to attract Vietnamese visitors seeking a balanced travel experience.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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