Food Delivery in Thailand

What are the main reasons for using food delivery apps in Thailand?

Thailand stands out as a leading market in the APAC region, with 83% of users relying on food delivery services at least once a week. This consistent use highlights how deeply integrated these platforms have become in daily routines, providing a convenient alternative for those looking to save time and avoid the effort of cooking or dining out. While convenience is the main draw, about 37% of users choose food delivery to save time on cooking and cleaning. A slightly smaller group sees it as a lifeline during busy or hectic days, allowing them to keep up with their schedules. Additionally, many users are enticed by promotions and discounts, adding value to the service beyond just convenience.

What is the most popular food delivery app in Thailand?

The food delivery market in Thailand is dominated by a few key players that stand out when users think of these services. GrabFood is the clear leader, commanding the largest market share and consistently ranking as the most recognized platform. Known for its speed, extensive reach, and user-friendly interface, GrabFood has become the go-to app for many Thai consumers. Close behind is LINE MAN, which has established itself as a strong competitor. LINE MAN benefits from its integration with LINE, Thailand's most popular messaging app, which allows for easy access and seamless service within an already widely-used platform. Foodpanda also holds a strong position in the market, offering a broad selection of food options and focusing on delivery speed. The recognition and trust these three platforms enjoy among users reflect their ability to meet the growing demand for quick, reliable, and cost-effective food delivery options. Together, they dominate the landscape, shaping the way people in Thailand think about ordering food.