Food Delivery in LATAM

Engagement in Food Delivery Applications in Latin America

Food delivery applications have become an integral part of daily life across many regions, especially in Latin America, where people turn to these services for a variety of reasons. Convenience plays a major role in this trend, particularly for those with busy schedules. For example, 32.38% of users choose food delivery simply to avoid cooking altogether. Another 30.22% value the time saved by not having to cook and clean, enabling them to focus on other tasks or relax after a hectic day. Many users also take advantage of the promotions and discounts food delivery apps often offer. However, food delivery in Latin America isn’t something people rely on every day for these reasons. Usage tends to vary, with some users ordering regularly while others prefer to use it more sporadically. Around 31.14% of users place an order a few times a week, while 36.05% choose food delivery just a few times a month.

Top-of-mind Food Delivery Apps in Latin America

In Latin America, Rappi stands at the forefront of the food delivery market, thanks to its deep-rooted presence and seamless integration into the daily lives of consumers. With its extensive network and diversified services, including groceries and even cash withdrawals, Rappi has become a household name. Uber Eats follows closely, benefiting from its global recognition and the reputation it has built worldwide. PedidosYa and DiDi Food are also making their mark, each carving out a niche in the region. This competition between global and regional players underscores the growing demand for food delivery across Latin America, a trend amplified by the active involvement of major international brands like McDonald's and KFC, which have increasingly embraced delivery as a vital part of their customer offering.