Food Delivery in Peru

Trust in Brand Drives Preference for Most Used Food Delivery Apps in Peru

In Peru, food delivery apps have rapidly gained popularity, with a significant portion of users turning to them several times a week. Around 30.36% of respondents use food delivery services a few times a week, while a substantial 39.08% order just a few times a month. This growing usage highlights the increasing importance of convenience in the daily lives of Peruvian consumers, who are opting for delivery as a time-saving solution in their busy routines. Trust in the brand name stands out as the primary reason people choose their most-used food delivery app. Fast acceptance and processing of orders also play a key role. Beyond trust and efficiency, a user-friendly app interface is another consideration for users, ensuring that customers can navigate seamlessly through the platforms.

Dominance of Local Platforms: Rappi and PedidosYa

Rappi is synonymous with food delivery in Peru, with 73.92% of respondents associating it directly with the service. PedidosYa follows closely behind, benefiting from strong local connections and a loyal customer base. Global players like Uber Eats and Glovo add competition to the market, but local brands still have the upper hand in consumer preference. For new entrants, understanding local preferences, building strong relationships with restaurants, and providing reliable, consistent service are key to establishing a trustworthy and recognizable brand.